Pay Per Click
Pay Per Click (also known as Pay Per Ranking, PPC or Cost Per Click) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.
You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs.
It also becomes a viable money making tool bringing passive income to website owners who choose to place these ads on their sites. The website owner takes into account ad presentation, page placement and visitor volume. The code provided by the host for the ad automatically takes care of the rest.
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